Facebook To Test Buy Button
Like, share…buy? If it pans out, you’ll be able to do your online shopping without ever leaving the digital confines of your Facebook page.
According to News, technology, and social media site Mashable, Facebook has announced testing of the feature “to help businesses drive sales through the news feed and on their Facebook pages”.
In a statement on their website, the social media giant said “With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.”
Earlier this year, Facebook also announced plans to introduce more options for marketers, including a “Shop Now” button.
Twitter is also said to be experimenting with a “Buy Now” option.
I for one welcome our new digital overlords!